{
  "id": "change-the-conditions",
  "number": "098",
  "edition": "Change",
  "title": "Change the conditions",
  "standfirst": "When effort stops producing information, alter the system around the work.",
  "when": "You keep trying harder inside the same arrangement and getting the same result.",
  "way": "Changing the rules, tools, environment or relationships can produce outcomes that effort alone would not reach. A block may belong to the conditions of making rather than to the person making it.",
  "tryThis": "Change one condition for the next hour: scale, tool, location, time limit, collaborator, audience or medium.",
  "notice": "Was the difficulty inside you—or inside the arrangement?",
  "person": "Marshall McLuhan",
  "source": "The Contemporary Blueprint archive",
  "quote": "The artist is always a jump ahead of technology, and is engaged in giving you what sort of effects it’s likely to have upon you later on. Pop art simply tells you the only only art form left for you today is your own natural environment. You now have to programme it as a work of art and an environment. To suddenly become confronted with the need to use the human environment itself as the art form is one way of drawing attention to the fact that new environments created by new media require a certain amount of human programming and control for our psychic life.",
  "sourceUrl": "https://youtu.be/cFwVCHkL-JU",
  "contexts": [
    "stuck",
    "change",
    "perspective"
  ],
  "free": true,
  "related": [
    "separate-fear-from-structure",
    "collect-before-naming",
    "name-the-actual-block"
  ],
  "sourceArchive": "The Contemporary Blueprint",
  "referenceKind": "quotation",
  "referenceExcerpt": "To suddenly become confronted with the need to use the human environment itself as the art form is one way of drawing attention to the fact that new environments created by new media require a certain amount of human programming and control for our psychic life."
}