Recognise the situation
Each Way explains when it may help and gives you an approach to try.
Cover + complete method specimen
Edition 02 · 48 WaysJoin the release list
Practice
Learn from an attempt.
48 Ways to develop your work by making an attempt and learning from what happens.
$19Planned launch price
Digital collection
Digital collection
Checkout opens when the final files and delivery are ready.
Choose a next move for the work in front of you.
Move from intention into an attempt
Learn from material feedback
Revise with a specific question
Decide what to keep
Each Way starts with the work in front of you.
Choose an exercise, make an attempt and use the question that follows to decide what to keep.
Apply the exercise
The Try section gives you a specific action. An example shows how someone might use it.
Check the reference
The reference quote is condensed from the linked clip. Artificial Milieu wrote the Way; the speaker did not write or endorse it.
What comes with the download.
- The book
- One Way per page, with when to use it, an exercise, an example, a reflection question and a linked reference.
- Printable cards
- Print the A4 sheets and cut along the guides. Individual editions contain 48 cards; Complete contains 144.
- Working with Ways
- Follow an exercise from the starting work through a revision and a check against the brief.
- Optional AI files
- Bring a specific exercise and checking questions into the AI chat you already use.
See what every Way contains.
Each entry explains when it may help, gives you an exercise and an example, then asks a question about the result.
- Recognise when the Way may help
- Understand the approach
- Try one exercise
- Decide what to keep
Ideas, by definition, are always fragile. If they were resolved, they wouldn’t be ideas — they would be products that were ready to ship. I’ve come to learn that you have to make an extraordinary effort not to focus on the problems implicated with any new idea. Those problems are known. They’re quantifiable and understood. But you have to focus on the actual idea — which is partial, tentative, and unproven. If you don’t actively suspend your disbelief, if you don’t believe there is a solution to the problems, of course you will lose faith in your idea. That is why criticism — and focusing on the problems — can be so damaging, particularly in the absence of a constructive idea. Remember: opinions are not ideas. Opinions are not as important as ideas. Opinions are just opinions.
Jony IveOpen original source
Questions before release.
Is this a subscription?
No. The planned price is a one-time payment for the digital collection.
Do I need AI?
No. Use the book and cards on their own. The AI and Markdown files are optional setup routes for tools that support them; they do not include an AI subscription, train a model or guarantee a better result.
When can I buy it?
Join the release list and we will tell you when the final files and delivery are ready. Checkout remains closed until then.
What is in the free download?
The Twelve Ways book, twelve printable cards and optional AI and Markdown files. It does not include the separate Working with Ways companion.
Practice · in preparation
Tell me when it is readyLearn from an attempt.
48 Ways · book, printable cards, companion and optional AI files · planned at $19
# Ways of Making — Practice 48 Ways to develop your work by making an attempt and learning from what happens. ## Product - 48 Ways - $19 one-time payment - The book - Printable cards - Working with Ways companion - Optional AI files ## What it helps you do - Move from intention into an attempt - Learn from material feedback - Revise with a specific question - Decide what to keep ## Availability In preparation. Join the release list for the public launch; checkout remains closed until delivery is ready.